I’m not one of those people who got married and then decided I want to plan weddings for the rest of my life. I loved my wedding. It was the best night of my life. But, I have absolutely no desire to do it again or for anyone else as a job. However, I am into easy breezy stuff that helps people’s dreams come true so I wanted to share. Yesterday, the brainchild of Urban Outfitters and Anthropologie, BHLDN (pronounced beholden), an online wedding retailer launched. It’s a one-stop shop to create the perfect look for a vintage wedding.
Overall, I think for the right person BHLDN is a great concept. However, it does seem to be pretty overpriced for non-designer duds. Their higher-end gown prices ($3,000-4,000) rival those of lower-end Vera, Monique, etc. For that, I’d rather have a personal experience with a couture seamstress in a bridal salon so I know the dress will fit like a glove. Wedding dress shopping is so personal and I just can’t imagine doing it online. I think this would have been much more exciting if they focused on paper and other decor details that make weddings special. What do you think? Would you or did you purchase your wedding dress online?